Tagline Development for NCATS
SCG supported NCATS Communications Branch in developing a new tagline that represents NCATS’ goal to innovate, collaborate, and accelerate to bring more treatments to more people more quickly. SCG staff helped NCATS brainstorm potential taglines and assisted in the development of an internal staff survey to obtain votes and feedback about tagline options. SCG’s graphics team put together color schemes and animations of the tagline for NCATS staff to select and integrate into their communications documents. Once finalized, SCG updated a collection of files (e.g., NCATS’ e-newsletter template, letterhead, PowerPoint templates) with the new tagline and put together an instruction sheet for staff to begin using the tagline in their correspondence and presentations.