Sample animated video for NIDDK

SCG produced this animated video that explains how prescription and nonprescription (NSAID) medications affect blood flow in the kidneys, also called renal hemodynamics. The video was developed by SCG in collaboration with the National Institute of Diabetes and Digestive and Kidney Diseases’ (NIDDK) National Kidney Disease Education Program (NKDEP) and their Pharmacy Working Group. This Working Group develops educational materials for pharmacists and tools to promote medication management in patients with chronic kidney disease (CKD), with the goal of helping patients increase their knowledge of the disease so they can more effectively manage their CKD. The video is approximately 3 minutes and 30 seconds long. It was made 508 compliant for posting on the NIDDKgov YouTube account in November 2016 and has been promoted via multiple NIDDK communication outlets including social media, exhibits, the black box rotator, and the NIDDK website.